The banking, finance and insurance industry blends creativity with strategy, offering marketers exciting opportunities to build trust, analyse trends and craft impactful campaigns in the world of numbers.
INDUSTRY IN A NUTSHELL
The banking, finance and insurance industry deals with transactions that involve buying, selling, creating or changing ownership of financial assets.
Businesses in the industry include:
Banks and credit unions
Superannuation providers
Insurance companies
Investment advisers
Stockbrokers
Wealth management firms
WHO COULD YOU BECOME?
Marketing Executive
This position will have you managing stakeholders, engaging clients, leading projects and running PR events.
Product Manager
You’ll be involved in the management of sales and portfolio activities. You’ll deliver initiatives to support the strategy and growth of the company.
Brand & Insights Manager
In this role, you will contribute to improving the brand’s reputation and lead the strategic development of PR and paid campaigns.
Market Research Consultant
You’ll conduct customer satisfaction and loyalty studies, research corporate image and key competitors – and identify the drivers and inhibitors of market growth.
Social Media Manager
You’ll oversee and execute campaigns across digital platforms, create engaging content, analyse performance metrics and develop strategies to grow the brand’s online presence.
Digital Strategist
Here, you’ll identify breakpoints in the customer’s digital experience. You’ll then resolve these issues to improve and increase satisfaction.
Customer Experience Analyst
You’ll analyse customer journeys to enhance satisfaction and loyalty while identifying growth opportunities.
Campaign Manager
Overseeing multichannel marketing campaigns to drive customer acquisition, you’ll create strategies to achieve your brand’s goals.
Public Relations Specialist
Through strategic media and stakeholder communications, you’ll build and maintain a positive image for your brand.