Passionate, energetic, fun
MEET Alastair McCausland
Bachelor of Business – Management & Marketing
Whether you’re out to create an award-winning ad campaign or build your own career, your marketing skills can take you far. They’ve taken me from being an Assistant Brand Manager at Cadbury to Chief Marketing Officer at Camplify.
MY CAREER
HIGHLIGHTS
My proudest achievement is employing young marketers and helping them grow their careers at Camplify. I love unearthing and developing great talent and creating lifelong friendships with amazing people.
In terms of my own marketing work, I love helping to shape some of the brands I’ve grown up enjoying and being able to travel the world with them.
I’ll never forget my first TV campaign for Carlton Draught, going from studying Carlton Draught ads at Monash to playing a part in their brand story – to winning a Cannes Gold Lion for Beer Ad of the Year! That was a great legacy to leave.
MY GRADUATE
EXPERIENCE
I was fortunate to start my career at Cadbury Schweppes, which had a great program that provided plenty of development and growth opportunities.
I remember trying my hardest to balance everything – from scheduling classes to fitting in work.
And, of course, enjoying the social side of marketing at Monash.
A WORD OF
ADVICE
There’s more to marketing than social media campaigns! You always need to consider the consumer’s needs and wants and then develop your ideas into a broad range of options.
It’s also important to think of yourself as a brand. Then focus and use your marketing skills on that.
So, before you begin your career, build your mental and physical availability. Then, create your distinctive brand assets, plan your market penetration strategy and get yourself out there!
MY COMPANY
MY INDUSTRY
Travel