From shelf to shopping cart
Welcome to the world of Fast-Moving Consumer Goods (FMCG) – an exciting and ever-changing industry that powers everyday life. Which makes marketing in this field both fast-paced and full of growth opportunities.
INDUSTRY IN A NUTSHELL
FMCG refers to products that are sold quickly – and at relatively low prices.
They range from everyday essentials like toothpaste and shampoo to over-the-counter medications and packaged foods.
The items in this industry typically have short shelf lives, either because they’re perishable or because they’re in high demand. What does that mean? Success in this industry depends on smart marketing, strong product quality and effective pricing strategies.
WHO COULD YOU BECOME?
Marketing Coordinator
In this typically entry-level role, you’ll develop and execute campaigns, track sales, present data and maintain databases.
Digital Account Coordinator
Working closely with your team, you’ll pitch ideas and develop strategies to address a range of client challenges.
Brand Strategist & Planner
In this role, you’ll ask a lot of questions and build your brand knowledge to solve a variety of client issues.
Market Research Analyst
By analysing market conditions, you’ll help clients identify the best offerings at the most suitable prices.
Digital Marketing Specialist
You’ll improve your brand’s search engine rankings by developing and implementing organic and paid search strategies.
Content Production Manager
You’ll oversee all aspects of content production, from brainstorming to publishing.
Social Media Manager
You’ll plan and manage social media campaigns, and curate all published content across a range of platforms.
Buyer
Working closely with merchandisers, you’ll ensure the right products are brought into retail outlets.
Trade Marketing Executive
Coordinating between sales and marketing teams, you’ll develop in-store promotions and optimise product placement strategies.
Our 2025 FMCG companies
Our 2025 FMCG alumni
Taylor Battistella
Nicole Heath
Rachel Huxley
Sachi Naik