From shelf to shopping cart
Welcome to the world of Fast-Moving Consumer Goods (FMCG) – an exciting and ever-changing industry that powers everyday life. Which makes marketing in this field both fast-paced and full of growth opportunities.
INDUSTRY IN A NUTSHELL
FMCG refers to products that are sold quickly – and at relatively low prices.
They range from everyday essentials like toothpaste and shampoo to over-the-counter medications and packaged foods.
The items in this industry typically have short shelf lives, either because they’re perishable or because they’re in high demand. What does that mean? Success in this industry depends on smart marketing, strong product quality and effective pricing strategies.
WHO COULD YOU BECOME?
Alumni in this industry
Taylor Battistella